Founded in 2014 by two girlfriends, Laain’s mission is to deliver “fashion sportswear for the busy lifestyle of the multi-faceted modern woman”. We are digging this lesser known label for its ever-present color blocking and the plethora of long sleeved tops, which are must-haves as winter approaches. Laain’s minimalist designs are brought to life with primary colors and the occasional pattern that are bold but not too loud, thick zippers and high quality materials – reminding me of chic suba gear. For an easy athleisure look in chillier months, I’d pair one of their long sleeves and leggings with an embellished jean jacket, beanie and high top vans. I’ve organized my current favorites at the bottom of the post so we American gals can enjoy these duds with ease.
(Laain $70 – 185)